Most Professional & Complete Free Keyword Research Toolkit
- Shashank Shivam
- Mar 19
- 7 min read
(Used by SEO Insiders & Google Experts)
SEO professionals don’t rely on just one tool—they use combinations of free and hidden resources to uncover high-value keywords. This exhaustive list includes every pro-level technique, used by top SEO strategists, ex-Googlers, and growth marketers.
🔹 Google’s Own Keyword & Search Data (Most Reliable Sources)
Google Keyword Planner – The closest free data to Google Ads keyword volumes.
Google Search Console – Find low-hanging fruit keywords you already rank for.
Google Autocomplete – Type partial queries to uncover trending search patterns.
Google’s “People Also Ask” – Click each question to reveal more and more related queries.
Google Related Searches – At the bottom of search results—perfect for long-tail keywords.
Google Trends – Filters by location, time, and category for niche trends.
Google News Trends – Monitors real-time breaking topics for fresh content ideas.
Google Shopping Ads Insights – Extract commercial keywords by checking Google Shopping listings.
Google Image Tags – Auto-generated labels help identify visual search-related keywords.
Google “Discussions” Tab – Finds keywords surfacing in user discussions (Reddit, forums, Quora).
Google Bard (Gemini) – Extracts keyword patterns and predictive search intent insights.
Google Dataset Search – Finds research-based keyword trends from government, university, and corporate datasets.
Google Merchant Center – Reveals high-intent product searches and shopping trends.
Google Ads Auction Insights – Uncovers hidden competitor keyword bidding strategies.
Google Cloud NLP API – Extracts entities and keyword relationships from Google’s AI perspective.
Google Tag Manager + Search Console Integration – Tracks keyword-level interactions on a site.
Google Search Operators for SEO – Use commands like "intitle:", "inurl:", and "cache:" to find hidden keyword opportunities.
Google Cloud Natural Language API (Advanced Mode) – Extracts entity relationships and sentiment from Google’s own AI.
Google Data Studio + Search Console Integration – Tracks real-time keyword trends & cannibalization.
Google Correlate (Archived, But Accessible) – Finds historical keyword trends that correlate with real-world events.
Think With Google Rising Retail Trends – Google’s hidden retail search trends for eCommerce & DTC brands.
Google API Explorer (Custom Queries) – Lets developers extract keyword trends & ranking data via Google’s API.
🔹 Chrome Extensions for Fast Keyword Research
Keyword Surfer – Displays search volume directly on Google search results.
SEO Minion – Extracts “People Also Ask” results at scale.
Keyword Everywhere (Free Mode) – Gives related keywords, trends & CPC.
Check My Links – Identifies broken link-building opportunities.
Glasp (YouTube SEO Tool) – Scrapes hidden tags from YouTube videos.
SerpWorx – Displays DA/PA, backlinks, and keyword data for every search result.
SEOStack Keyword Tool – Bulk scrapes Google Autocomplete in seconds.
Scraper (Chrome Extension) – Extracts structured data from search results for keyword research.
Link Grabber – Finds outbound links on SERP pages for niche keyword discovery.
Niche Finder by SEOPro – Reveals emerging keyword patterns based on competitors’ weak spots.
Keywords Everywhere (Paid Mode) – Unlocks CPC, trend analysis, and historical keyword data.
🔹 Bulk Keyword Scraping & Idea Generation
AnswerThePublic – Expands queries into hundreds of user-intent-driven variations.
Keyword Sheeter – Scrapes thousands of autocomplete suggestions in seconds.
AlsoAsked – Analyzes Google’s “People Also Ask” structures for deeper intent mapping.
Soovle – Pulls autocomplete keywords from multiple sources: Google, Amazon, Wikipedia, YouTube.
Keyword Tool. io – Free version scrapes Google, YouTube, Bing, and Amazon autocomplete.
Keyword Cupid – Uses AI clustering to find keyword intent relationships.
KeyClusters – Groups thousands of keywords into silos automatically.
KWFinder by Mangools (Free version still powerful) – Provides deeper analysis for long-tail keywords.
Keyword Intelligence by BiQ – Uses AI to suggest keyword variations based on user search intent.
Seed Keywords Tool – Generates unique keyword ideas based on user input.
🔹 Competitive Keyword Research (Reverse-Engineer What’s Already Working)
SEO SpyGlass – Extracts competitor backlinks and keyword rankings.
Ahrefs Free Backlink Checker – See which keywords drive links to competitors.
Ubersuggest (Free Mode) – Provides search volume, competition, and trend graphs.
SimilarWeb (Free Plan) – Identifies competitor traffic sources & most-searched queries.
Serpstat Free Plan – Offers basic but useful competitive keyword analysis.
Google Ads Transparency Center – View active paid keywords competitors are targeting.
SpyFu (Free Version) – Uncovers historical PPC & SEO keyword strategies of competitors.
Seobility – Free competitor ranking tracker with keyword analysis.
Screaming Frog (Limited Free Version) – Extracts keyword data from competitor metadata at scale.
Wayback Machine + SEO Tools – Extracts past keyword strategies competitors used before algorithm changes.
OpenLinkProfiler – Finds keywords linked to competitor sites (great for backlink-based keyword mining).
Serpstat API (Free Mode) – Pulls limited but useful competitive keyword data.
Majestic SEO (Free Backlink Checker) – Analyzes competitor anchor text for keyword patterns.
🔹 Social Media Keyword Mining (Viral & Trending Topics)
YouTube Autocomplete – Extracts trending video search terms.
Reddit Keyworddit – Extracts keyword phrases from high-ranking Reddit posts.
Pinterest Trends – Identifies rising product search terms & niche interests.
Twitter (X) Trending Topics – Captures live keyword trends for content strategy.
Facebook Ads Library – See high-performing ad copy and commercial keyword usage.
TikTok Creative Center – Tracks viral search terms & trending hashtags.
YouTube Trending API – Extracts keyword data from daily trending videos.
SparkToro Free Plan – Finds hidden audience keywords based on interest data.
Podchaser Trends – Extracts podcast episode keyword rankings for niche topics.
Trendinalia – Real-time Twitter (X) trending keyword tracker by country.
🔹 Free Forum & Community-Based Keyword Research
Quora Trending Questions – Uncover high-engagement questions in any niche.
Reddit’s Top Discussions – Find the most discussed keywords within niche communities.
Stack Exchange – Best for B2B, coding, and technical query mining.
Amazon Q&A Sections – Extract common buyer questions for product SEO.
Etsy Search Insights – Scrape eCommerce product-related keyword searches.
BoardReader – Searches keywords across thousands of niche forums.
FindAForum. net – Finds high-ranking forums where niche keywords are trending.
Terkel – AI-driven Q&A keyword research platform (similar to Quora but more business-focused).
G2 & Capterra Reviews – Extracts product-related keyword themes from software reviews.
Trustpilot & SiteJabber – Mines customer complaints and praise for keyword patterns.
🔹 AI & Machine Learning-Based Keyword Research
ChatGPT (Free Mode) – Prompt: “Generate 100 keyword variations around [topic].”
Bing Chat (Copilot AI) – Offers Bing-specific keyword opportunities.
Google Bard (Gemini) – Expands queries based on search intent.
Claude AI (Anthropic) – Excellent for generating LSI (Latent Semantic Indexing) keywords.
Hemingway Editor – Helps optimize keyword placement in readable content.
Frase .io (Free Mode) – AI-powered keyword clustering & search intent analysis.
NeuronWriter (Trial Mode) – Uses NLP and competitor analysis to suggest keyword optimizations.
SEO. ai (Free Trial) – Predicts future keyword trends based on search behavior.
Twinword Ideas – AI-powered keyword tool that categorizes by user intent.
Dashword (Free Plan) – AI-assisted content optimizer with semantic keyword insights.
🔹 Local SEO Keyword Research (Google Maps & Local Pack Ranking)
Google My Business Insights – Shows top queries bringing local visitors.
BrightLocal’s Local Search Tool – Free local SEO keyword tracker.
GMB Crush – Reveals competitors’ top Google Business Profile keywords.
PlePer Local SEO Tool – Categorizes local search keywords by industry.
Local Falcon (Free Mode) – Monitors Google Maps keyword rankings by location.
Whitespark Local Citation Finder – Finds keyword-rich citations & NAP consistency for local rankings.
GeoRanker – Free local keyword ranking checker across multiple locations.
Local SEO Checklist by Synup – Finds missing location-based keyword optimization points.
Places Scout (Free Trial) – Tracks Google My Business rankings over time.
Merkle’s Schema Markup Generator – Helps optimize local search keywords with structured data.
🔹 SERP Analysis & Competitor Tracking
SERPChecker by Mangools (Free Mode) – Shows keyword difficulty & top-ranking pages.
WhatsMySERP – Provides unlimited real-time Google SERP analysis.
SerpRobot (Free Plan) – Tracks multiple keyword rankings over time.
Google Ad Preview Tool – Lets you see Google results from different locations.
SEOQuake – Displays keyword density, backlinks, and on-page SEO metrics.
Accuranker (Free Plan) – Real-time keyword rank tracking with historical data.
SEMrush Sensor – Monitors daily SERP volatility and Google algorithm changes.
Google Search Operators + SEO Tools – Advanced search filters for hidden keyword opportunities.
Panguin Tool – Tracks keyword ranking drops due to Google algorithm updates.
RankSense – AI-powered tool that finds and fixes keyword cannibalization issues.
🔹 Hidden Keyword Research Tricks (Used by Google SEO Insiders)
Wikipedia Table of Contents Mining – Extracts structured topic clusters from Wikipedia pages.
eBay Autocomplete – Finds popular product-related search terms.
Amazon Search Trends – Extracts high-intent commercial queries.
Google Books Search – Discovers terminology & keyword variations from industry publications.
LinkedIn Hashtags & Articles – Monitors trending B2B topics and keywords.
Google Scholar Citations – Identifies niche academic & research-based keyword trends.
Google Vision AI – Analyzes images to extract keyword-related metadata for visual search.
eBay Terapeak – Provides deep keyword insights into trending eCommerce products.
Amazon Brand Analytics (Seller Account) – Shows top-clicked keywords in Amazon searches.
Google Lens Reverse Search – Extracts image-based keyword trends.
Facebook Groups Insights – Finds high-engagement discussion keywords inside niche communities. – Provides deep keyword insights into trending eCommerce products.
🔹 Video & Visual Keyword Optimization
YouTube Studio (Free Analytics) – Finds high-CTR keywords from YouTube search data.
Vidooly Free YouTube Analytics – Identifies trending YouTube video topics.
RapidTags – Extracts hidden tags from YouTube videos for keyword optimization.
TubeBuddy (Free Mode) – Finds SEO-optimized YouTube video keywords.
Pinterest Search Trends – Shows seasonally rising visual search terms.
Noxinfluencer (Free Mode) – Extracts top-performing video keywords from YouTube influencers.
Morningfame (Free Trial) – Provides keyword-based video performance predictions.
YouTube Comment Scraper – Extracts keywords from high-engagement YouTube comments.
Vidiq (Free Plan) – AI-driven YouTube keyword and competition analysis.
Pinterest Predicts – Forecasts upcoming keyword trends for seasonal and evergreen content.
🔹 AI-Powered Keyword Expansion & Clustering
OpenAI GPT-4 API for SEO – Uses prompt engineering to generate advanced keyword silos.
MonkeyLearn NLP Keyword Extractor – AI-powered semantic keyword grouping & topic modeling.
Lexalytics Text Mining API – Enterprise-level text analysis & keyword discovery.
Twinword API – SEO Mode – Identifies user intent & long-tail keyword relationships.
Keyword Clustering by ClusterAI – Groups thousands of keywords into topic-based clusters automatically.
NeuralText (Free Mode) – Uses machine learning to predict searcher intent behind keywords.
Surfer SEO’s NLP Analysis (Free Mode) – Extracts hidden on-page keyword relationships.
Semantris by Google AI – Uses semantic keyword associations for topic modeling.
IBM Watson Natural Language Understanding – High-level entity keyword extraction & ranking analysis.(Free Mode) – Extracts hidden on-page keyword relationships.
Breakdown of Hidden but Powerful SEO Tools:
• GeoRanker, Whitespark, Places Scout – High-level Local SEO tools used by agencies ranking businesses in Google Maps.
• Wayback Machine + SEO Tools – Used to analyze past SEO strategies of competitors.
• Google Vision AI, Lens Reverse Search – Extract image-based keyword trends (used in advanced visual SEO).
• SparkToro, Podchaser Trends, Trendinalia – Secret social media keyword mining sources.
• Google Search Operators + SEO Tools – Used by Google SEO insiders to uncover hidden keyword insights.
• Panguin Tool, RankSense – Specialized SERP analysis tools tracking Google algorithm penalties and cannibalization.
• eBay Terapeak, Amazon Brand Analytics – Elite eCommerce keyword research tools not in mainstream SEO lists.